Airfield Estate World of Soil
World of Soil at Airfield Estate reveals the hidden life beneath our feet and its crucial role in plants, wildlife, and sustainable farming. I art directed and designed the exhibition’s brand identity, creating illustrations—including diagrams, infographics, a worm mascot named Doug, and a scientist character—that bring the science to life for visitors of all ages. Designed by DMW Creative, the exhibition was honoured as a Winner of an IDI Award for exhibition design.Client: Airfield Estate
Brand Identity Creative Direction, Art Direction & Design: Stop-A-While Studio, Emily Kouri
Content and Scripting (Airfield Estate): Kirstie McAdoo, Genevieve Whitfield
Additional scripting: Fiona Houston
Exhibition design, scripting, & supervision: DMW Creative
Interpretative Graphic Design: Joanne Byrne
Films and Interactives: Thought Different
Illustration Type: Digital, Vector
Photo credit: DMW Creative and Patrick Nash
